The rules are simply different here. Some ramifications of a decimated listener base: •If a tree falls in the forest, does it make a sound? Far less people will be talking about his morning show in the workplace. This KOAM is being compensated for his past "terrestrial" excellence in a new medium that doesn't need him - well, not at half a billion dollars, anyway. Sirius is not an opportunity for Stern to gain new listeners, but a guarantee of a smaller listener base instead. I don't know how this relationship will end up. ICMediaDirect. He's got friends in the business, but no major star will feel any pressure to be a guest on a show with so little public penetration. He's done such a good job, in fact, that he's been awarded a half-billion dollar contract to sell the Sirius brand. I know from personal experience. We're fully immersed in new media at ICMediaDirect.While we're using search marketing to bring the advertiser to the interested query at ICMediaDirect. This is great news for Sirius, they've made real headway and their stock popped a bit. This will not win him a single fan who doesn't already like him - but it might turn some people off.

So how will he reach everyone else, outrageous stunts? Yahoo video streams? Headlines? How does Sirius know that second hand reports of Stern's impending shenanigans won't annoy more than attract? Talk about your dicey propositions.com, a full service online advertising agency, and we're keenly aware of the benefits and limits of our chosen milieu.com will ensure that the purveyor of hand knit cardigans for pets will reach his eclectic customer base instead of trying to foist dog sweaters on the Internet at large." Millions of less dedicated Stern fans and the uninitiated and those who don't care for him to begin with will learn to live without Howard Stern - and it will not be difficult.) The only ones who will hear him are the ones already sold. The star system is reliant on a traditional formula - exposure to as many people as possible in order to promote their books, movies, album, etc. Advertisers love his show. All Sirius listeners have paid their admission. His value to Sirius is his name only, not the performance of his show.

Thanks to advances in search, only those looking to dress their darling Fifi for the cold winter months will be shown these ads. I used to listen to him all the time, but Electric Plugs Wholesale missed a long spell for work reasons and never regained interest in his show again. •This smaller pool of listeners means less reason for big names to appear on the show for interviews. And they said cable TV would be the end of television commercials, right? Either way, those ads will not begin to recoup $500 million. Like those without satellite radio, they'll never hear you. On Tuesday, December 27, 2005 Sirius announced three million subscribers. His universe of potential listeners, which used to consist of anyone with FM radio access in an American major market, now consists solely of 3 million Sirius subscribers. This new format offers an extensive selection of ad-free programming with nationwide reception. Soon enough, The King will know this, too.

The privilege of listening to Stern will cost about $100-600 for the platform and around $13 per month thereafter. Sirius, the lesser of two players in the satellite radio arena, sells their own proprietary hardware and charges a monthly fee for its service. But is he popular enough to single-handedly make Sirius a success? Howard Stern will be an enormous name broadcasting from a tightly sealed echo chamber, one that sets you back hundreds to crack. •He has no direct competition and bashing the other guy has always been a staple for Stern.com our iconic locale, the Empire State Building, brings the outlandish to our doorstep. Like any other form of new media, satellite radio ultimately owes its existence to recent advances in computer science. Howard Stern, a champion, a king even, of traditional radio, has fully inserted his show into a stratified channel of new media by signing with Sirius Satellite Radio. His impact will be neutralized. Howard Stern, on the other hand, can sell Snapple or Vermont Teddy Bears to the nation, not an unimpressive skill by any means.. New media allows added depth and subtlety in reaching customers.com that the rules of engagement within the new media require that we cater to the individual, not the crowds. If nothing else, I've learned in the trenches of ICMediaDirect. It wasn't a man in an ape suit that startled me at lunchtime two Fridays ago, but a handful of "wack pack" wannabes milling through the lobby screaming "Baba Booey!" instead. As a provider of search we'd certainly want more volume, but we are aware that the value of search is in the quality and not quantity of the business we conduct. But Stern's punch is a finite one that cannot snowball - his broadcasting genius will be hidden from everyone who isn't already a Sirius subscriber. He's left the old ways behind.

There's no getting around the fact that he's left many of his proven strengths behind in the mass audience, free advertiser-based paradigm. Take, for instance, our search division - it enables advertisers to reach users who've indicated some relevant interest in a product or service. It had been Howard Stern's final broadcast on "terrestrial" radio and there was a nearby parade, of sorts, to celebrate. •He can be as profane as he wants. The King Of All Media should take his bow now because he's played a large role in the ramp-up. The King Of All Media was calling it a day and marching off into an embarrassingly rich sunset. That's 3 million total with even the ability to turn on his show for a guy who's bragged of 13 million regular listeners. Want Stern? Pay up. (His show, too, will supposedly continue to pitch products.

Say what you will about the merits of satellite radio, but putting Stern behind closed doors for paid admission only isn't a long-term growth scenario. Consider this adage of marketing: "Never let the public know that they can live without your product. Good luck shaming satisfied (or even aloof) XM Satellite Radio customers into Sirius subscriptions, Howard. Sirius may weather the huge contract and overtake XM; Stern might feud with his bosses and blame listener disinterest on lack of support from Sirius; I imagine he'll use connections to keep his show in the press; maybe he'll start satellite war with Opie & Anthony; I don't know, but I will guarantee you one thing: there will be no more contracts of gargantuan size for Howard Stern or anyone else in the new media as a reward for accomplishment in traditional formats

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